Goldn Hour Case Study
Goldn Hour PDX came to me with a vision: create a premier nail studio experience that feels both luxurious and genuinely welcoming. They were tired of the industry norm where high-end salons often came with an intimidating atmosphere.
They needed branding that would break that mold—something that said "you deserve this luxury" to everyone who walked through their door, regardless of who they were.
Moodboard
The first step was creating a moodboard that captured the studio's unique personality—that sweet spot where luxury meets accessibility.
I curated a palette that centered around warmer tones (because, hello, Goldn Hour) balanced with soft neutrals and unexpected pops of color. These vibrant accents were key—they communicate that playful energy that makes the studio so special.
Logo Suite
Following inspiration from the mood board, I created a primary logo that shared the large spacing found within the mood board references. This extra space creates a feeling of openness and contributes to the welcoming personality of the brand.
The sublogos support the brand identity, providing more playful versions of the logo and incorporating the beautiful tones of the palette.
Social Media
During this phase of their business, they weren’t ready for a website. Because of this, I focused on creating social media templates that would allow them to communicate more information to their viewers.
Showcasing their brand through social posts creates client loyalty. Their clients will immediately recognize a post from them just by the brand elements used within their posts and their vibrant nail art.
For the creative direction, I recommend they incorporate more white space within their photos to create a focal point for the nail art and evoke that welcoming & calming feeling reminiscent of their primary logo.
